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Simon Wardley's Blog Posts on Wardley Mapping

Curated posts from Simon Wardley's original blog — the creator of Wardley Mapping

140 resources

2024(2 articles)

Title	Description	Date
A good enough map	Exploring what makes a map good enough for strategic decision-making and how to avoid over-engineering your maps.	2024-02-03
How to combine Wardley Maps with other frameworks	I am occasionally asked how to combine Wardley Maps with other strategy frameworks and tools.	2024-01-10

2023(3 articles)

Title	Description	Date
How to organise yourself — the dangerous path to Explorer, Villager and Town Planners	Exploring the evolution of the Pioneers, Settlers and Town Planners model into Explorers, Villagers and Town Planners.	2023-12-07
Why the fuss about conversational programming — Part III	Exploring code as maps and the essential role of open source, examining how symbolic instructions constitute code in modern programming.	2023-11-09
The Fourth Industrial Revolution Has a New Path	Exploring Industry 4.0 and 5.0 through the lens of evolution and manufacturing transformation.	2023-10-04

2022(1 article)

Title	Description	Date
Look before you leap	Discussing situational awareness across multiple domains, using defense strategy as a framework for understanding physical territories and supply chains.	2022-04-22

2021(1 article)

Title	Description	Date
Mountains matter in digital sovereignty	Mapping competitive landscapes and how digital sovereignty requires understanding borders in competitive spaces.	2021-11-16

2020(1 article)

Title	Description	Date
Digital Sovereignty	Exploring digital sovereignty through the lens of culture and competitive positioning, discussing how collectives define borders in the technological landscape.	2020-10-22

2019(6 articles)

Title	Description	Date
Embedded in memory	Exploring how organisational memory shapes culture through values and principles, and how strategic gameplay decisions can support or undermine values.	2019-10-02
Exploring value in the culture map	Applying Wardley Mapping concepts to culture — exploring how values function within the culture map.	2019-10-01
From values to rituals	Exploring how values function within collectives, how they're derived from and shared within groups, and their evolution into rituals.	2019-09-09
Exploring Brexit	Using Wardley Mapping to explore and analyse the strategic landscape of Brexit.	2019-09-05
Mapping Culture	Applying Wardley Mapping techniques to understand and visualise organisational culture.	2019-09-04
What culture is right for you?	Examining whether organisational culture can be mapped and understood through observation, arguing that culture comprises evolving components that can be visualised.	2019-07-31

2018(3 articles)

Title	Description	Date
What is an expert	Exploring expertise through mapping concepts — discussing how specialists and generalists differ across the evolution axis.	2018-10-31
Rebooting GDS	Addressing organisational strategy and doctrine implementation, focusing on establishing spend control as a mechanism for challenging assumptions.	2018-10-30
On Playing Chess	Chapter 19 — covering strategic gameplay, capital flows, and business strategy with case studies from Fotango and others.	2018-03-07

2017(3 articles)

Title	Description	Date
Better for Less	Chapter 18 — how Wardley was invited to help address problems in Government IT, discovering massive inefficiencies in big IT projects.	2017-08-23
To Infinity and Beyond	Chapter 17 — the story of bringing Ubuntu into cloud computing, working with Mark Shuttleworth at Canonical.	2017-06-11
Is my diagram a map?	Let us take a systems map	2017-05-12

2016(11 articles)

Title	Description	Date
The map is not the territory	As the saying goes all models are wrong, some are merely useful. A map is simply an imperfect representation of the territory. This is actually essential for usefulness. A perfect map of France would...	2016-11-24
Doctrine	Chapter 4 I had created my first map and applied an understanding of some basic climatic patterns that might influence it. These patterns were the ones that I could not stop but I could anticipate....	2016-08-16
Exploring the map	Chapter 3 Hurray, we’ve got a map! What now? The purpose of producing a map is to help us to learn and then apply basic climatic patterns, doctrine and context specific forms of gameplay. Maps are...	2016-08-12
Show me a map!	A Geographical map is a map	2016-07-28
What makes a map?	Topographical intelligence is ultimately a mechanism of communication and learning, but what makes a good map? The first thing a map has to be is visual and context specific.	2016-07-25
Wardley's Doctrine	Whenever examining an industry then there is the landscape, the common economic patterns and the context specific forms of gameplay that need to be used to determine strategy. However, these are...	2016-05-20
Doctrine, Climate and Context Specific gameplay	One of the main advantages of mapping a competitive environment (for a basic introduction, read this ) is it provides a mechanism of not only communication but learning. What you quickly discover is...	2016-04-10
On mapping and terms that I use	I'm often asked questions about specific terms in mapping, so I thought I'd write something on the terms I use. Lets first start with the strategy cycle (a derivative of Sun Tzu and John Boyd). The...	2016-04-10
What's in a Wardley Map and the need for a cheat sheet.	A map has an anchor . In chess, it's the board. In geographical maps it's the compass. In a Wardley map, it's the user need (of course, I'm assuming you've actually described the user journey and...	2016-04-05
From purpose to leadership and back again.	I haven't written in a while, so I thought I'd put down same rough notes on managing an environment. Contrary to popular belief, management isn't some linear game of planning but a highly iterative...	2016-02-06
Managing a complex world	Going through some old talks, I dug up this video - I've now put it on Google - covering how to manage a complex world. It's from May 2008 and though I didn't go through mapping (back then I didn't...	2016-01-30

2015(37 articles)

Title	Description	Date
Efficiency vs Effectiveness - Repeated.	I'm bumping into this sort of madness at an alarming rate. Any illusion that I once held that business is sane is rapidly diminishing. I'm going to use an example, not including names and slightly...	2015-12-11
Duplication and bias - two problems that cost you a fortune and are easy to solve.	Having just had a rant on the ridiculous attitude some take to outsourcing , I'm now going to skewer another pair of bugbears of mine - duplication & bias. Again this uses mapping.	2015-12-10
Cloud is outsourcing but it's not outsourcing (as was).	I'm tired of many of these discussions because they're ridiculous. However, once more unto the breach dear friends.	2015-12-09
Two speed IT - the more I look, the worse it gets.	I've just been told of a "new" idea of using two speed IT with agile combined with a platform. Heaven help us. First, it's a very old idea and second it was as daft then as it is today.	2015-12-03
Agile vs Lean vs Six Sigma	When you look at a map of any complex environment , you have three domains - the uncharted, the industrialised and the in-between stage of transitional. The techniques you use for each are very...	2015-10-16
Can I just do Settlers and Town Planners as a Bimodal?	tl;dr : yes ... BUT. Continuing on from the post on Bimodal , I was asked "Can I just do Settlers and Town Planners?" Let us understand what that means. You're going to focus on product improvement...	2015-10-06
If you really want bimodal then you'll need to give something up.	Back in 1993, Robert Cringely wrote the excellent book Accidental Empires (I have the 1996 reprint) which talked about the three different type of companies using the metaphors of commando, infantry...	2015-10-04
How commodity is something?	tl;dr There are a number of different ways you can refine your maps but in most cases, it's rare that you should go beyond aggregated views. Most of the benefit can be gained by a group of people...	2015-09-15
On Diffusion and Evolution	I recently saw this tweet and unfortunately, despite good intentions, there's a lot wrong with it. I've taken the main image (unknown copyright) for figure 1 and I'll go through what is wrong. Figure...	2015-08-26
A scenario	A scenario for you to run through. Have a think, write down your answers and later on I'll add a post as to things you should have considered.	2015-08-15
The Analysis	Ok, this post provides a quick analysis of the Scenario . As a guide, this sort of analysis should take about 30 minutes. To get the most out of this exercise, read the scenario post, write your plan...	2015-08-15
On Platforms and Ecosystems	This stuff is a decade old for me and I can barely drag myself to repeat it. But, I've read lots of daft stuff recently on platforms and ecosystems normally out of the mouths of half witted strategy...	2015-08-13
On the future.	I often talk about the importance of situational awareness. The technique I use for this, is known as Wardley mapping and you can read about it on CIO magazine . If you're new to this then the rest...	2015-08-12
The 100-day Corporate get fit plan	I was recently at a rather hellish event listening to a presentation on corporate strategy. I’ll summarise it for you – “blah, blah, digital, blah, blah, agile, blah, blah, ecosystem, blah, blah...	2015-07-09
Position, Flow and Movement	Given some of the comments on my last post on "Why Agile, Lean and Six Sigma must die" ... I thought I'd take some time to clear up another misunderstanding in the difference between position, flow...	2015-06-23
What is a map, what isn't?	I was asked recently what makes a map? There are two important aspects of a map [when used for gameplay against competitors or a market, see comment by Alex below] and these are position and movement.	2015-05-26
On 61 different forms of gameplay	Over the next year, through a series of 61 posts, I'm going to go through in some detail various forms of gameplay that can be used when you have a map of a business environment .	2015-05-15
On Evolution, Maps and Bad Choices	It took me about ten years of thinking about strategy before I stumbled on the issue of situational awareness in business and drew my first map (2005). When it comes to competition there are a number...	2015-05-01
Things which come for free with a map	When you map, you get certain things for free (other than the technique being creative commons). These "free" things are provided in the figure and they include :-	2015-05-01
Understanding mapping and why "NO consultants"	Wardley "value chain" Mapping is a technique for understanding your business (including technology) landscape. It's based upon two important principles of situational awareness - position of things...	2015-05-01
Devops ... we've been here before, we will be back again.	In this post I want to explore the causes of DevOps and how you can use such knowledge to advantage in other fields. I'm going to start with a trawl back through history and four snippets from a...	2015-04-21
What's in a Wardley (Value Chain) Map?	It doesn't matter whether it's a map of an organisation or line of business or policy or system or industry. The same elements exist (see figure 1) The elements of a map	2015-04-09
Continuous and Sustainable Competitive Advantage comes from Managing the Middle not the Ends	The mechanics of biological and economic systems are near identical because they're driven by the same force - competition. The terms we use to describe economic systems from evolution, punctuated...	2015-03-16
Two Speed Business? Feels more like inertia.	These days I use maps of organisations to apply a cell based structure ideally using a Pioneer, Settler, Town Planner model. The map is based upon a value chain (describes the organisation), how...	2015-03-15
On Pioneers, Settlers, Town Planners and Theft.	I often talk about the use of cell based structures (e.g. think Amazon Two Pizza, Starfish model) which are populated not only with aptitude (the skill to do something) but the right attitude (type...	2015-03-13
Wardley Map - a set of useful posts.	Ok, for those who want to learn how to map, I've provided a few links to what I consider useful posts. A quick video (speaking is my preferred medium)	2015-03-12
Evolution, diffusion, hype cycle and early failures.	With mapping, one of the axes is evolution (the other being value chain - I've written an introduction on Wardley Mapping which covers the basics.). One axis describes what something is (the value...	2015-03-08
Let the Towers burn ...	In this post I'm going to cover some issues with the SIAM Tower model. I'll use mapping to do this.	2015-03-07
Other tools I use with mapping	In this post I'm going to discuss some of the other tools I use with mapping. I'll start by expanding on the map I created in the Introduction to Wardley Maps post. This original map was used to...	2015-03-06
On the two forms of disruption	I've posted on this topic several times before but I thought it was worth re-iterating . There is not one but at least two different forms of disruption. Don't confuse them. To explain the two types,...	2015-02-23
On open source, gameplay and cloud	Back in 2005, Fotango launched the world's first Platform as a Service (known as Zimki) though we called it Framework as a Service in those days (consultants hadn't yet re-invented the term). It...	2015-02-20
On Evolution, Disruption and the Pace of Change	When people talk about disruption they often ignore that there is more than one type . You have the highly unpredictable form of product vs product substitution (e.g. Apple vs RIM) and then you have...	2015-02-16
Chess in Business	I want you to imagine you're playing a game of chess on a computer against another opponent. But rather than looking at the board, I want you to pretend that you're unaware that a chess board even...	2015-02-12
An introduction to Wardley (Value Chain) Mapping	Introduction This post is about my journey, from a once newly minted yet confused CEO caught like a rabbit staring helpless into the oncoming headlights of change to being voted one of the most...	2015-02-02
Why is mapping more popular in Government than Commercial companies?	I was asked this question and thought I'd better explain some important aspects of mapping .	2015-01-26
Maps and the Target Operating Model	I was asked a question about my post on getting stuff done and then noticed a relevant but unrelated tweet by Tom Loosemore The wonderful @mattedgar unpicks why the phrase 'Target Operating Model'...	2015-01-24
How to refer to mapping?	I often get asked what IP exists around the mapping technique that I talk about? Well, it is IP protected under Creative Commons 3.0 Share Alike . This means you are free to use it, free to modify it...	2015-01-18

2014(30 articles)

Title	Description	Date
Fool's mate in Business	I'm in the middle of writing up some work and I thought I'd spend a bit of time explaining how utterly ridiculous strategy is in many organisations. I know people like to talk about chess in the...	2014-11-29
How we used to organise stuff ..	In the early days, we used to apply one size fits all methodology because we didn't know better (see figure 1, which is a system provided in a map form ). We used to yo-yo between methods but in...	2014-11-16
On maps, component class, pipelines, markets, inertia and economic states.	When drawing maps, I often use different symbols to represent different aspects of competition. For example, since activities, practices, data and even knowledge evolve then I'll often mark these...	2014-10-12
When to use a curve, when to use a map	The mapping technique is based upon two axes - one which describes a chain of needs (the value chain) from the user needs (visible to the user) to the underlying components (whether activities,...	2014-10-03
If Wardley mapping is so powerful ...	... why isn't it more commonly used?	2014-09-20
Data points for mapping ...	The mapping technique I describe (known as Wardley Mapping) is not widely used, in fact usage is quite rare. However, seeing that I made the technique creative commons many many years ago - I don't...	2014-09-08
Maps are imperfect but that's ok ...	The mapping technique I use (commonly known as 'Wardley map' - see figure 1) is imperfect. These maps are simply a representation of the problem but the act of making a map has some profoundly useful...	2014-09-07
How accurate is a Wardley Map?	I was recently asked how accurate the 'Wardley' maps produced of a competitive landscape are? An example map (an early draft for a border control system) is provided in figure 1. Figure 1 - An...	2014-08-26
A rough guide to competitive mapping	I've been asked for a lot of advice on mapping recently. Some of it has been fairly basic, so I've put together a rough guide to get people started. Steps for mapping - a rough guide from Simon...	2014-08-23
Basic rules of mapping	I've been asked for a basic set of rules on mapping. Tough question, so I thought I'd simply write down the process by which I develop my own maps. This isn't a list you should follow in stepwise...	2014-08-21
From ecosystems to open source to force multipliers - I've been a silly billy.	I've done numerous different talks over the last decade often with the same title - it's an old joke of mine. These talks have covered everything from the use of IT as weapon, to open source, to...	2014-08-09
On the accidental use of mapping	For those who know me, I've been using a technique called mapping to compete against other companies for a considerable amount of time .	2014-08-04
How to navigate without a map?	People often talk about competition between companies as being like playing a game of chess. Unfortunately it's a game of chess in which few are able to see the board i.e. the landscape that an...	2014-07-27
Notes on organisation - Aptitude and Attitude	This is something I'll return to but I'll put this up as a starting point. It relates to the use of pioneers, settlers and town planners within an organisation ( something I did 2004-2006 more by...	2014-07-22
A quick route to building a strategy ...	Need a strategy? Can't be bothered to understand your landscape? Don't care about situational awareness or gameplay? Need it fast? Minimal effort? No problem!	2014-07-11
It has all gone a bit Wardley here	I've just been asked who invented the technique I use for mapping organisations. Hmmm ... Me! Back in 2005 (with a bit of help from James Duncan). One of the first maps I created was Fotango (see...	2014-05-04
Why no consultants?	One of the mantras of mapping is no consultants. The reason for this is fairly simple. When you look at a map of a landscape then the precision of where the components are on the evolution axis...	2014-04-29
The amazing aspects of mapping	In the previous post I covered the good bits about mapping - namely user needs, coping with change, effective management of complex environments and contracts, better scenario planning and strategic...	2014-04-18
The wow of mapping	So far, I've covered then good bits of mapping - namely focus on user needs, coping with change, effective management of complex environments and contracts, better scenario planning and strategic...	2014-04-18
The good bits about mapping.	There has been a number of posts on mapping recently, most notably on 'Mapping the way to a strategy' by James Findlay (CIO of HS2) and 'Revolutionising Digital Public Service Delivery' by Judge's...	2014-04-17
'The best summary post that you've done' ... on mapping.	Things appear and diffuse in society through diffusion curves of ever maturing versions of the act. Product A 1 leads to a better Product A 2 and so on, until it finally becomes more of a commodity...	2014-04-16
Why Map?	In comparison to box and wire diagrams (IT system diagrams, business process maps etc) then ...	2014-04-15
On Mapping and Licenses	I was recently asked a question on licensing of the mapping technique.	2014-04-04
Creating a value chain	The first part of mapping is to create a value chain. This is a chain of NEEDs. You start with the User need and determine the components needed to meet these needs and then any subcomponents that...	2014-04-03
On mapping and the evolution axis	For a long time, I've been using maps of industries, businesses and systems to determine gameplay, management, learning of economic forces and how to manipulate markets. The map has two axis - one of...	2014-03-15
Understanding Ecosystems	Once you start mapping out environments, you can quickly start to discover common economic patterns. basic rules of competition and repeating forms of gameplay.	2014-03-03
A pet favourite - Inertia	Organisations consist of a mass of evolving activities, practices and data. As those components evolve from uncharted to industrialised then their properties change. It's that change of properties...	2014-02-11
A Wardley Map	I was recently asked what do you call the maps (see figure 1) that are produced by the mapping technique I developed? Figure 1	2014-02-03
Mapping the competitive landscape	A business is a living thing. It consists of a network of people, a mass of different activities, practices and data along with reserves of capital including financial, physical, human and social. It...	2014-01-16
On mapping - some help needed.	I spend a great deal of time teaching people how to map the commercial landscape and exploit this to their advantage. An example map is provided in figure 1.	2014-01-09

2013(19 articles)

Title	Description	Date
Without a map you have no strategy	To paraphrase a recent conversation.	2013-11-20
Mapping, Competitive Advantage and Kodak Moments.	Throughout this blog and my talks, I've covered the question of mapping ( understanding the board ), the rules of the game ( economic change ) and given examples of game play. Mapping is critical to...	2013-11-17
Why Map?		2013-09-06
Punctuated equilibriums and boiling frogs	For many years, I've talked about the power of punctuated equilibriums in our economic and technological systems. These occur during an economic state known as 'war' which is caused by the...	2013-08-31
Mapping and playing games	Personally, I find mapping a useful tool for determining predictable changes (and manipulating the environment accordingly) and anticipating possible but ultimately uncertain changes by narrowing the...	2013-08-24
On Evolution, Strategy, Cycles and Bias	On Evolution Many years ago I developed a model of how activities (i.e. things we do) evolve due to competition both demand (user) and supply side from the genesis of the act to commodity and utility...	2013-07-20
A guide to mapping		2013-06-20
From Strategy to Mapping to Pioneers	A short and rough set of slides on some very basics of strategy, mapping, evolution and structure. Steps from Simon Wardley I put this up because of +Edd Dumbill recent post on a "Speaker for the...	2013-05-18
Mapping in one slide	Asked, to describe mapping in one slide ...	2013-03-18
Mapping a company	We’ve covered a lot of the basics about mapping but in this section, I’d like to cover the elements of building a map.	2013-02-18
Openness, Innovation and Maps.	In an examination of the 500 most active open-source projects, Krzysztof Klincewicz calculated that 99 percent of them focused on an existing technology or modification for a new market whilst only 1...	2013-02-18
Ecosystems	When you consider an organization and the value chains that describe it then there are five groups of other organizations and individuals that any company interacts with.	2013-01-27
Revisiting our Map		2013-01-17
Revolution	I’ve used the word “revolution” a couple of times so far, both “scientific” and “industrial”. However, what do I mean by revolution? To understand what is a “revolution” we need to examine the...	2013-01-17
Inertia	In the previous section, I discussed the importance of interfaces for activities that commoditize and become components of higher order systems e.g. standard electricity supply, standard units of...	2013-01-15
Evolution begets Genesis begets Evolution	I’ve talked about the genesis of activities (i.e. new things) and how they evolve to more of a commodity but does any relationship exist between the two? The answer is yes.	2013-01-14
A first map	In 2005, I was the CEO of a Canon owned Software Company known as Fotango. Whilst the company was profitable, it had large reserves of cash and had built an outstanding team - we also had a problem.	2013-01-06
Evolution	The problem with examining companies by value chain is that nothing stands still. Take for example, the multinational Finnish company Nokia. Originally founded in 1865 as a paper mill, the company...	2013-01-04
The importance of maps	Ball’s Bluff is not commonly cited as one of major engagements of the American Civil War but it was not only one of the largest in 1861, it involved the utter rout of Union forces. Most saliently...	2013-01-03

2012(2 articles)

Title	Description	Date
Everything evolves ...	Everything, by which I mean :- every activity ( what we do ) every practice ( how we do something ) every mental model ( how we make sense of it ) ... evolves from chaotic ( poorly understood, rare )...	2012-07-31
Pioneers, Settlers and Town Planners	I recently heard of a third organisation which has a pioneer, settler and town planner ( PST ) like structure rather than the usual organisation by type - IT, Finance, Marketing - or the various...	2012-06-04

2011(12 articles)

Title	Description	Date
Spotting the Next generation ...	For the best part of a decade I've worked on how business activities evolve from genesis through to products to commodity. As activities evolve then practices ( such as management methods ) that are...	2011-11-21
Ecosystem & Porter	A common characteristic of Next generation organisations ( as opposed to traditional ) is their focus on ecosystems and the provision of platforms to support their growth. The purpose of such...	2011-11-03
Strata Conference	The O'Reilly Strata Conference NYC has now finished and I have to say it was a blast. The standard of speakers, corridor chat and the general environment was exceptionally high. If you're interested...	2011-09-25
The abuse of innovation.	Innovation is a term which is widely abused and this abuse prevents us from seeing patterns in how business activities evolve.	2011-08-29
Hosting Con Keynote	I was very fortunate to be asked to give the opening keynote at Hosting Con 2011 covering commoditisation, business evolution, leadership and what the various tactical plays in the cloud computing...	2011-08-18
OSCON Tutorial	I gave a three hour tutorial at OSCON on innovation, commoditisation, business evolution, organisation, leadership and various tactical plays in the cloud computing space. The talk was a blast, I...	2011-08-02
Is Microsoft's biggest enemy … Microsoft?	Last year at OSCON , I examined mechanisms by which a company could use technology evolution to disrupt an existing player with minimal fear of retaliation. To quote myself :-	2011-07-05
Open source as a tactical weapon, VMware's latest move.	All business activities evolve through a common lifecycle and we're currently witnessing a shift of many IT related activities from a product to a utility service world. This is commonly referred to...	2011-04-12
Ecosystem wars	Back in 2005, I started to talk publicly about lifecycle concepts and the importance of ecosystems. In the next two posts, I'd like to draw a line in the sand and cover those basics of ecosystem one...	2011-03-29
Preparing for war	Following on from my post on ecosystem wars , I thought I'd discuss some techniques and tactics to use. However, before I do, I need to first describe the organisation that I hope you work for. If...	2011-03-29
Componentisation	Herbert Simons showed in the Theory of Hierarchy how the evolution of a system is dependent upon the organisation of its subsystems. In short, as an activity becomes commoditised and provided as ever...	2011-03-07
Pioneers, Town Planners and those missing Settlers.	All business activities evolve, they share a fairly common lifecycle described in the following diagram. From innovation, to custom built examples, to productisation ( including the appearance of...	2011-02-11

2010(2 articles)

Title	Description	Date
All in a word.	In my previous post, I provided a more fully fledged version of the lifecycle curve that I use to discuss how activities change. I've spoken about this for many years but I thought I spend a little...	2010-11-19
IT Extremists	The problem with any transition is that inevitably you end up with extremists, cloud computing and IT are no exception. I thought I'd say a few words on the subject. I'll start with highlighting some...	2010-11-14

2009(1 article)

Title	Description	Date
Lifecycle	For many many years, I've talked about the evolution of activities ( from innovation to commodity ), how this enables further innovation ( componentisation ) and why organisations compete in...	2009-11-30

2008(5 articles)

Title	Description	Date
The Red Queen Hypothesis ... Part I ... Activities	The Red Queen Hypothesis is used in Genetics to describe why systems need to constantly adapt in order to remain competitive. Formally, it is stated thus:- "For an evolutionary system, continuing...	2008-05-23
Commoditisation & Commodification	I thought I'd just re-iterate the distinction between the above terms that was first identified by Douglas Rushkoff :-	2008-04-16
Anyone feeling cold?	I was recently asked, "where is IT heading?"	2008-03-27
How much for a fountain of youth?	I thought I'd talk about the use of open innovation markets and the outsourcing of innovation. However, in order to so I'll need to define a few terms first and explain what innovation is. Lets start...	2008-02-04
A truly wonderful quote ...	I came across this quote while reading Ira Flatow's wonderful book - "They all laughed" The Law of Firsts (as in who discovered it first) was hypothesised by Eliot Sivowitch of the National Museum of...	2008-01-04

2007(1 article)

Title	Description	Date
Commodification Vs Commoditisation	I was asked recently why I talk about commoditisation (~ization, American English) when the "real" word is commodification. Well, I happen to find the distinction useful and both words are still...	2007-09-05